Microsoft has started to display alerts in Windows 7 stating that the operating system will reach the end of support on January 14, 2020. This alert links to a page that then recommends users upgrade to Windows 10.
On January 14th, 2020, Windows 7 will officially reach the end of support and Microsoft will no longer offer free security updates and technical support for the operating system.
In order to notify users of this impending date, Microsoft had started pushing the KB4493132 update that would be used to display alerts starting on April 18th, 2019 and running through January 15th, 2020.
When installed, the update will extract an executable named C:\Windows\System32\sipnotify.exe that is launched by a scheduled task every day. When the executable is launched during the above time periods, it would display the following alert to warn the user about the upcoming end of support.
The text of this alert warns users that they will no longer receive security updates and technical support starting on January 14th, 2020 and then provides a link to learn more about what to do.
If a user clicks on this link, they will be brought to a web page that provides info on how to backup your data, find a new modern pc from the Microsoft Store and then recommend you upgrade to Windows 10.
For users who do not wish to see this alert, you can click on the Do not remind me again checkbox. When you do so, the following Registry entry will be created so that the alert will no longer be displayed.
If you would prefer the program to not run at all, you can remove the scheduled tasks named Notify1 and Notify2 under the Microsoft\Windows\End Of Support folder.